How to Get the Best Proposals for Training Program Development
When potential clients ask us about training program development, we want to give them a great proposal. From our perspective this proposal includes the creative vision, a solid development plan and a budget within range of what they are willing to spend. Overall, we want to show potential clients that we understand what they need; there should be a “match” between what we are proposing and what they are looking for. Unfortunately, we often don’t get all of the information we need up front or what we get isn’t accurate; either of which can result in a proposal that doesn’t fit their needs.
If you are looking to an agency for training program development, here are four ways to help ensure you get a great proposal.
1. Tell us your vision
Share your vision of what you want. Any information related to past experiences, key stakeholder opinions, corporate goals—even hopes and dreams for your training department—are all important. Perhaps you’ve seen another training program you really liked, or you know this program needs to look different than the last program some other agency created for you. All of this helps us understand what you want and allows us to give you a proposal better tailored to what you are looking for.
2. Share your budget up front
There is an almost universal reluctance to tell us what you want to spend, which forces us to guess what it is. The problem with guessing is that there is a good chance we will not be accurate.
Simply sharing your budget is best. Short of that, here are a couple of other options:
• Provide a budget range; even if it is broad, it is helpful
• Ask about the development costs of programs the agency can show you they have done for other clients; identify which ones are similar to what you want
A good agency has a variety of methods (and budgets) to approach training program development that’s right for you.
3. Be clear about the quality and quantity of your source materials
Clients typically provide source materials to the agency chosen for the program development. If this is the case for you, give us an honest assessment of your source materials. We are experts at taking whatever current materials you have and shaping them into a high-quality training program. However, if your source materials are outdated, disorganized or incomplete, it will take more time. A clear understanding of what you have allows us to more accurately price the proposal.
4. Ask us to review the proposal with you
And finally, when you receive our proposal, read it—then call us. Use the proposal as a structure for a discussion about what we are going to do for you. Ask us questions. Be certain you clearly understand what we propose. Talk with us about other options. Discuss alternate pricing. This helps create that match with what we are proposing and what you are looking for.
Helping your agency gain a clear understanding of your vision, budget and source materials will provide the foundation we need to give you the best proposal possible.