Branding big data-small footprint for hospitals

VigiLanz helps hospitals improve outcomes with big data. But few hospitals understood why that mattered. Goliaths like Epic and Cerner dominated the market. We stepped in to help VigiLanz step up—and own their place in the market.

When your platform has a history of empowering hospitals to do more with data, you need to make that track record known. We told stories to highlight the clinical and operational utility of VigiLanz, so both clinicians and CEOs would see its value.

Through in-depth interviews with VigiLanz staff, we discovered “the essentials”: core language needed to communicate the platform’s true value. Then, we gave the brand a fresh face with clean colors, images and graphics.