Last fall, the Medical Alley Association, Minnesota’s only health technology trade group, enlisted StoneArch, Minnesota’s only health marketing agency, to develop a new brand identity for the 32-year-old organization. As part of a larger initiative to boost global recognition of Minnesota’s Medical Alley, the rebrand needed to reflect the organization’s leadership in elevating the region as the global epicenter of health innovation.

The Medical Alley Association’s bold new look and confident voice have transformed its public persona across communications channels—website, social media, newsletters and more. The new logo—a talk-bubble-within-a-talk-bubble—captures the dynamic connections and conversations fostered by the group. The new homepage design puts Medical Alley Association’s insights, advocacy, educational opportunities and networking events front and center, inviting users to get involved.

About the Medical Alley Association
The Medical Alley Association is a global leader in industry advocacy, stakeholder connectivity and content delivery, which help power the evolution of healthcare in supporting members so they may innovate, succeed and influence the global community. By driving policy, delivering actionable intelligence and connecting members with critical resources, we work to ensure that Minnesota’s Medical Alley remains the world’s strongest health technology community. The Association’s membership and supporting community extends throughout the world, employing more than 300,000 Minnesotans and many more globally.