Creating real-user content that resonates

Oticon, a world leader in hearing care, launched a new hearing technology, Oticon Opn™. In an industry known for innovation and iteration, Oticon had a new goal: build brand recognition beyond launch and make a lasting impression on the market.

Users seek hearing solutions for different reasons, but they all desire to engage more fully with life. We showed that a hearing aid can do just that by asking: What does hearing mean to you? Listen to the response:

Living launch to launch makes it hard for consumers to develop a deeper relationship with your brand. We cut through the noise and steadied the sound waves with a conversation about better hearing.