Finding the good in all things is how I’m wired. I will admit, living and working through a pandemic has been one of the most challenging times to find good in anything. But if there’s a will there’s a way—and I’m full of willpower.

As I discussed in my intro post, I’ve always been drawn to healthcare, not only because of its sweeping need for radical transformation, but because that transformation has the power to benefit humankind.

And speaking of radical transformations and humankind…COVID-19 has forced each and every one of us to think and plan differently—marketers included. As brand leads, global marketers, CMOs and—well, all of us—look ahead to 2021, I wanted to share some trends I’ve recognized within healthcare that can be leveraged to move your organization forward—even in the midst of COVID-19.