Makin’ a list–five lessons learned from fierce females

Reflecting on the 2017 Women’s Leadership Panel

Whether it’s having strong representation in the upper echelons of advertising and marketing, or being the only major U.S. market with women at the helm of the top four newsrooms, there’s no shortage of fierce female leaders in the Minneapolis/Saint Paul region.

The annual Ad2 and Ad Fed Women’s Leadership Panel brings together ladies—and gents—to learn from some of the brightest minds in the business. This year, the panel included:

We left the event in high spirits, but distilled the evening into the following five lessons.

Women often have to take more risks to achieve their goals because their path can be harder. And when you’re faced with a key decision, make sure to check and see if you’re running away from, or being pulled toward something.

Balance is relative. Kids or none, women need to support each other. No one has it better, they have it different. Have empathy without judgment.

Everyone needs a mentor, regardless of your career maturity. Mentoring isn’t a lifelong commitment—it can come in tiny moments of need. Make it easy for the person you’re seeking advice from to respond, and don’t limit yourself to your immediate network or industry.

Not everyone is going to like you, and that shouldn’t be your goal. But it’s important to regularly seek specific feedback, because every experience can and should be learned from.

Be curious and own your work. And if you don’t know who you are, find out so you can let your strengths and gifts shine. There’s no obvious route to your personal success, rather seize whatever opportunities come your way.