StoneArch has been named agency of record for Park Dental, Minnesota’s largest dental group, serving more than 275,000 people in the Twin Cities, greater Minnesota and western Wisconsin area. They chose StoneArch after a national search that included about 10 agencies.
As Park Dental’s AOR, StoneArch will help shape the organization’s overarching brand strategy, including positioning, content development, creative and media planning for highly targeted consumer campaigns across multiple channels. StoneArch’s closely held media partner, True Media, will round out the team. A new, fully integrated campaign is scheduled to launch early this fall.
“We were looking for an agency partner who could help us be more strategic about engaging with patients and growing our business,” said Dr. Chris Steele, Chairman of the Park Dental board. “We need to keep pace with the ever-changing healthcare landscape, and we feel that StoneArch’s long-standing experience in healthcare made them the best partner to help us evolve our brand and strengthen our marketing efforts.”
“Park Dental’s clear dedication to patient-centered care and community involvement have earned them a positive reputation and solid awareness in the local market,” said Marcia Miller, StoneArch President and CEO. “We’re excited to help them build their brand and connect with consumers in new ways through content-rich experiences and powerful storytelling.”
About Park Dental
Park Dental provides general dental care at 46 convenient locations throughout the Twin Cities, greater Minnesota and western Wisconsin. It is owned and led exclusively by dentists. As of 2017, Park Dental became the “Trusted dentist for the Minnesota Vikings,” providing the team with all its oral health needs. To learn more about any dental office or to request an appointment, visit parkdental.com