While any marketing effort can benefit from a disciplined approach to strategy, creative and execution, it’s especially critical when you’re bringing a totally new product, therapy or technology to market. At a recent Treehouse Health event, our own Jessica Boden and Cassie Benowitz shared insights about getting the basics right the first time—and why it’s so important. In case you missed it, here’s an abbreviated version of their presentation.

Smart Marketing for Health Technology Start-Ups from StoneArch