Social influencers are coming to health and medical—it’s a reality. And with the rise of millennials as informed health consumers, we set out to find out more at Twin Cities Startup Week’s event How to Leverage Influencers to Build Your Brand, sponsored by Lola Red PR.

Local influencers Sarah Edwards, Laura Rae and Gabriella Moreno divulged the best tips to keep in mind when engaging influencers on Facebook and Instagram.