StoneArch recently announced new client partnerships with Vital Images, Medela Healthcare and LifeScience Alley.
Vital Images, provider of advanced visualization and enterprise imaging solutions, has selected StoneArch to strengthen its brand awareness and customer loyalty in the competitive healthcare imaging data management and informatics sector. For Medela Healthcare, StoneArch will develop brand positioning and marketing communications for one of the company’s principal product portfolios. StoneArch is currently agency of record for Medela’s breastfeeding division.
LifeScience Alley, Minnesota’s only health technology trade organization, has enlisted StoneArch, Minnesota’s only health and medical marketing agency, to help drive its brand forward. “For more than 30 years, LifeScience Alley has played a critical role in elevating Minnesota’s Medical Alley as the global epicenter of health innovation,” said Shaye Mandle, LifeScience Alley President and CEO. “StoneArch is the ideal partner to help us continue to anticipate and respond to the rapidly changing and highly complex health technology market.”
In other agency news, StoneArch has been named a finalist for two Healthcare Marketing IMPACT awards—Integrated Campaign of the Year (RedEye Rebrand: Magic Arms) and Community Outreach Campaign of the Year (for Project Stealth). Co-sponsored by Modern Healthcare and Advertising Age, the national competition recognizes the best in healthcare marketing, advertising, promotion and communications.
Also on the national front, StoneArch Director of Strategy Cassie Benowitz is a guest contributor to The Business Journals, a division of American City Business Journals. In her recent article, Benowitz shares actionable tips for helping technology companies move beyond advanced features to make innovation meaningful and compelling for their customers.
StoneArch is a full-service agency focused on health and medical marketing, from prevention to intervention. Decades of healthcare experience give the Minneapolis-based agency keen perspective on a complex industry and the critical insights it takes to elevate brands. StoneArch is a three-time winner of the Medical Marketing and Media Gold Award and has been named one of “100 Best Companies to Work For” by Minnesota Business. The agency actively seeks partners, clients and talent who share its mission to have a positive impact on health.
About Vital Images
Vital Images, Inc., a Toshiba Medical Systems Group Company, is a leading provider of health imaging informatics solutions, including advanced visualization, enterprise image viewing solutions and business intelligence technology, designed to help healthcare organizations deliver exceptional care while optimizing resources across multi-facility organizations. The company’s solutions are scalable to meet the unique needs of hospitals and imaging centers and are accessible throughout the enterprise anytime and anywhere.
About Medela, Inc.
Founded in 1961 by Olle Larsson and headquartered in Switzerland, Medela today is led by his son Michael Larsson. Medela concentrates on two business units: “Breastfeeding,” which is leading in the development and production of breastfeeding products, and “Healthcare,” which engineers and manufactures highly innovative medical vacuum technology solutions. Medela conducts basic research in partnership with leading scientists, medical professionals and universities, and uses the research results in the development of its products. Medela has 18 subsidiaries in Europe, North America and Asia, and together with independent partners distributes its products in more than 90 countries. The company employs over 1,500 staff worldwide, 330 of whom are located in the Canton of Zug, Switzerland.
About LifeScience Alley
LifeScience Alley is a global leader in enabling life science business success. We are committed to leading the conversation in improving our community’s operating environment and supporting advancement in research and healthcare innovation.
About The Business Journals
The Business Journals are the premier media solutions platform for companies strategically targeting business decision makers. We deliver a total business audience of over 10 million people via our 42 websites, 64 publications and over 700 annual industry-leading events. Our media products provide comprehensive coverage of business news from a local, regional and national perspective. We have more people, publications and websites covering our nation’s business than any other business media organization. The Business Journals are a division of American City Business Journals.
About Healthcare Marketing IMPACT Awards
Presented by Modern Healthcare and Advertising Age, the Healthcare Marketing IMPACT Awards are designed to recognize healthcare’s best advertising, marketing, promotion and communication campaigns on and across all media platforms, and is open to organizations based in North America. The awards honor campaigns that advance provider, insurer, pharmaceutical, supplier and advocacy group efforts to deliver high quality, affordable and accessible healthcare; promote the health of individual patients, groups and communities; and help organizations thrive and grow in today’s rapidly changing healthcare environment.