StoneArch kicked off the new year with three new accounts—ImpediMed, NuVasive and Step One Foods.

ImpediMed, the brain trust behind bioimpedance spectroscopy (BIS) technology, has selected StoneArch as its creative and strategy agency of record. StoneArch is partnering with ImpediMed on a wide range of initiatives, including positioning and messaging, branding, tradeshow presence, product sales support, website and social media. For NuVasive, StoneArch will be refreshing positioning, branding and marketing materials for the company’s XLIF® minimally disruptive spine surgery platform. Step One Foods, the makers of therapeutic foods that actively lower cholesterol, is partnering with StoneArch to develop consumer and physician-focused messaging and marketing campaigns.

About ImpediMed
Founded and headquartered in Brisbane, Australia, with U.S. offices in Carlsbad, California, ImpediMed is the world leader in the development and distribution of medical devices employing bioimpedance spectroscopy (BIS) technologies for use in the non-invasive clinical assessment and monitoring of fluid status in patients. ImpediMed has the first medical device with FDA clearance in the U.S. to aid healthcare professionals to clinically assess secondary unilateral lymphedema of the arm and leg in women and the leg in men.

About NuVasive
NuVasive is an innovative global medical device company that is changing spine surgery with minimally disruptive surgical products and procedurally-integrated solutions for the spine. NuVasive has emerged from a small startup to become the #3 player in the more than $9 billion global spine market and remains focused on market share-taking strategies as the company continues on its path to become the industry’s leading spine company. NuVasive offers a comprehensive spine portfolio of more than 90 unique products developed to improve spine surgery and patient outcomes.

About Step One Foods
Step One Foods is a women-owned, mission-driven business dedicated to improving health through nutrition. Step One Foods produces physician-formulated, convenient and great tasting foods made from natural ingredients that are clinically proven to improve heart health. Co-founded by a practicing cardiologist, the company offers foods that are designed plan.