StoneArch has earned nine 2017 Telly Awards, including a Silver People’s Telly, for videos it produced for Medela and Medtronic.
For Medela, the #1 recommended breast pump brand,1 the agency took a parlor game approach to prompt conversations around life with a new baby, using word cards to get spontaneous and authentic responses from real moms and their partners. Medela Moments: Date Night won a Silver People’s Choice Telly. Three other videos from the series and an overview video about Medela’s new smart breast pump earned eight Bronze Telly Awards.
“We’re proud of our collaborative partnership with the StoneArch team, and honored that Medela Moments, Medela Drops and the Sonata overview videos have won multiple Telly Awards,” said Kim Aasen, Director of Integrated Marketing Communications and Services for Medela in the U.S. market. “StoneArch’s passion for our brand, and moms, is evident in the success of this work.”
For Medtronic, a global leader in medical technology, services and solutions, the agency highlighted the benefits of the world’s smallest pacemaker,2 Micra, through highly personal patient stories. The winning video features active 92-year-old Micra patient Roy.
“We started as a video production company in 1984, so winning multiple Telly Awards for our client work is especially gratifying,” said Jessica Boden, StoneArch President. “We did video before it was cool, and now we’re seeing exponential growth in that business.”
About the Telly Awards
The Telly Awards is the premier award honoring the finest in film and video productions. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world. www.tellyawards.com
1. QuintilesIMS ProVoice Survey. Nov-Oct 2016.
2. Nippoldt D, Whiting J. Micra transcatheter pacing system: device volume characterization comparison. November 2014. Medtronic data on file.