Breathing new life into a proven technology

Veran helps pulmonologists achieve definitive lung cancer diagnoses with its revolutionary SPiN System™ technology. But few pulmonologists could see what set Veran apart. Our charge? Show (don’t tell) how and why Veran was different.

Clear navigation to the target is a big win for pulmonologists. So, we created clear messaging to share that story and immersive design experiences to bring the technology to life on a brand-new website. We also incorporated the new brand in a range of print pieces: brochures, sell sheets and more!

We hit the ground running. Through in-person message testing at a key pulmonology conference, we learned what worked. Armed with feedback, our aim was true—and we hit the mark.